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Heartland ...02/23/2005 04:14:05 pm

Right Wing Bob found himself stranded without access to the internet for a long President's Day weekend. Aside from the unspeakable tragedy of missing a "pre-sale event" on tickets for upcoming Dylan shows in my neighborhood, it was educational in a variety of ways. Firstly, I realized that I must never let it happen again. Under any circumstances. Secondly, I discovered with a thump that a whole world exists out there where people don't get their news from the internet every day (if at all), and indeed only turn on the TV news to see the weather forecast and, possibly, the sports news.

Of-course I had already realized, intellectually, that this world existed, but seeing it actually manifesting itself before my very eyes was altogether different. There are actually people who can carry on their lives completely oblivious to the latest Eason Jordan or Ward Churchill stories (let alone what Larry Campbell is doing). If you used a word like the "blogosphere" to them, you might as well be conversing about some obscure geological sediments in the Yucatan. It's not just that it's not relevant to their lives: it is something which they could never conceive of becoming relevant. On a scale of 1 to 100 - where a sale on paper towels at the local megamart might rate a relevance of 60 - happenings in the blogosphere would rate perhaps a 0.000001. And this is not a subset of people defined by a geographic area (though it seems likely that they are more common in the geographic heartland) but they can live and move amongst you, even in urban environments. So it's more of a virtual heartland, where somehow the latest buzz on Free Republic, or the latest growing cacophony on Little Green Footballs, or the most recent outrage from the Daily Kos - are all equally non-existent.

And more power to them. If everyone cared intensely about the same things, to the same extent, there would be bloody riots every day. Check out, for instance, well, anywhere where there are bloody riots going on. It happens when some issue becomes of such overriding importance that ordinary life is set aside in favor of going to the streets and confronting those with an opposite point of view on that issue. Fortunately, that is not happening in the USA in February 2005. If everyone was as intense on opposite sides of the political divide as are the political bloggers, it no doubt would be happening (and I take comfort from the fact that my side of the argument is better armed).

It occurred to me that this virtual heartland of people who don't hang on every scrap of news is divisible into at least three types, in terms of how they decide to cast their vote in an election. First, there are those who simply don't vote. More power to them too, if they consider that they don't know or care enough about the issues and are of the opinion that politicians are not relevant to their lives. Second, there are those who simply vote based on how their Daddy voted, or based on prejudices acquired early in life. Virtually nothing could make them vote for a member of the other party, no matter how much the parties may have changed over the years. LESS power to them - they are a lead weight on the political process. Though we have to live with them, we should not continue making registration and voting increasingly easy and effortless- it only encourages these types, who are the least motivated voters.

Third, there is the type who helped win the election for Dubya in 2004, and are probably decisive in any presidential election. These are people for whom the news is a background hum at best, and in the place of rigorous critical analysis of the issues, they make something more akin to a gut decision at election time. This is not because they are stupid, but simply because this is how they prioritize their daily lives. In the absence of a political issue actually rolling down their street and flattening their house, it is not of urgent interest to them. They figure it's for others to spend their time on those things. The politicians get paid for it, after all. Yet, they believe it's important to come to some decision at election time and cast their vote - especially during a presidential election. Since they don't pay attention to every little issue that comes up, it is all the more important to these people to elect someone whom they feel they can trust to take care of whatever it is that might come up. Hence, their decision is heavily weighted towards issues of character. And, since they don't spend a whole lot of time watching long speeches and reading columns, they're going to judge character based on first impressions, and then on major impressions over time. It's not that far different to how they might pick a mechanic or a doctor. (Who really researches the background of those individuals, crucial though they are to the smooth running of your life? The truth is that you try one, you either feel good about the experience or not, and you make your decision to stick with them, or look elsewhere, based on that impression.)

As much as it infuriates political junkies to hear politicians repeat things over and over again, this is the audience they have in mind. If these people don't have the TV on the first time you say something, maybe they'll have it on the 30th or 40th time you say the very same thing.

George W. Bush obviously had this trait down - he stayed on message, and got his message out to anyone with ears to hear. However, this alone is not enough. John Kerry also had a message, and largely stayed on it. It's no good if these gut-check voters smell a rat. When it came to Dubya, the mainstream media, Michael Moore, Dan Rather, were all screaming "rat!" Countless ads were run questioning his character, competence, and honesty. He cheated with the National Guard, he was in bed with the Saudis, and on and on and on - no need to retread here. These voters just filed that with the rest of the background hum, and decided that Dubya was in fact just what he appeared: a regular and decent man with the best intentions for the country and the determination to fulfill his committments.

Now, with the election over, come these secret tapes. The real story with these tapes is of-course that there is no story. Talking candidly to a trusted friend, unaware that he was being recorded, Dubya turns out to be the same guy - some years younger - as the current occupant of the Oval Office. The differences between George W. Bush in private, years ago, and President Bush in public, now, are at most of tone (off-the-cuff and unguarded), and not of substance. The gut-checking-virtual-heartland voters are vindicated (if it were necessary). Bush is exactly the man they judged him to be in the short time they devoted to making up their minds.

Of-course, living their lives as they do, they will be completely unaware of the story of the tapes, and so unaware of their vindication. They rush off contentedly to the mega-mart for the cut-price paper towels, and just assume they made the right decision with their vote in November, and that the guy in the Oval Office is doing his job and is in actuality as decent as they thought him to be.

For once, they could read RightWingBob.com. But I guess it's too much to ask ...

 

 


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