Perhaps in more ways than one? In any case, some proceeds from ticket sales at his upcoming series of concerts in Canada will go to local literacy groups, via the Canwest Raise-a-Reader organization.

WINNIPEG: As volunteers from across Canada prepare to hit the streets in support of local literacy programs, Canwest announced today the addition of iconic American singer-songwriter, author, and poet Bob Dylan to the growing line-up of Raise-a-Reader Concert Series artists.

Partial proceeds from ticket sales of Dylan’s upcoming Canadian tour - on sale Friday September 26th - will be donated to Canwest Raise-a-Reader in support of local literacy groups in communities across the country. Current Canadian stops include: Victoria, Vancouver, Kamloops, Calgary, Lethbridge, Regina, and Winnipeg.

“Bob Dylan has a repertoire of unforgettable lyrics that have put a voice to a variety of causes over the course of his impressive career,” said David Asper, Executive Vice-President of Canwest Global Communications Corp. and Chairman, National Post. “He has made a profound impact in the worlds of both music and literature, and I am so pleased to have him join us in raising the profile of literacy in Canada as the newest addition to the Concert Series family of artists.”

The Concert Series has the ongoing support of exclusive sponsor Assante Wealth Management. Assante has been a major sponsor of Canwest Raise-a-Reader since 2004, and with this series has provided additional funding dedicated to raising awareness of literacy across Canada.

“The ability to read is fundamental to a child’s confidence and a cornerstone to success in life,” says Joe Canavan, Chairman and CEO of Assante Wealth Management. “With the support of artists like Bob Dylan, the momentum of the Concert Series will only continue to skyrocket, ensuring that all Canadians are made aware of the importance of literacy and the role it plays in building a prosperous future for Canadian families.”

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