What took them so long? In the most painful case of a corporation finally owning up to reality since the CBS Memogate story, OSM Media LLC, or Open Source Media, um, Media LLC, or whatever, has reverted back to being Pajamas Media. One hopes that they’ve learned a deeper lesson and the pompousity of their portal content will also be a thing of the past. Althouse is naturally jumping on them too. (Will the more doltish LGF commenters apologize for the vile names they called her, or just come up with some more?)

It’s certainly a lesson in the uselessness of expensive “branding” consultants. If you need someone else to tell you who you are, then you’re already displaying a distinct paucity of belief in your own idea.

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