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Friday, January 30, 2009

Pepsi commercial with Bob Dylan and Will.I.Am ...1:53 pm

It’s on YouTube here:

As you’ll see, and contrary to what early media reports conveyed, Bob Dylan himself didn’t do any work for this Pepsi advertisement, which was put together to air during the Super Bowl in the U.S.A this Sunday. The footage of him in the ad is from the 1960s. Obviously he gave them permission to use that footage and to use his song, Forever Young. What do I think of the commercial? Pretty well done, I guess, but when it comes to imbibing highly sweetened water products, I have to say that I prefer Coca-Cola.


Bob Dylan’s original version of Forever Young (both original versions, in fact) can of-course be found on his great album Planet Waves.

The album features two renditions of the song, one slow and one faster. It is the faster one which is used in the Pepsi commercial. That’s available on mp3 from Amazon at this link:
Forever Young

The slower (and I think more poignant) version is available at this link:
Forever Young

There is also a demo, acoustic version (released on the 1985 Biograph collection) available at this link:
Forever Young (demo) (Or sample each of these via the Amazon widget below.)

Bob Dylan’s album Planet Waveswas released in 1974, and is the only Bob Dylan studio album on which he is backed exclusively by the Band, i.e. Robbie Robertson, Rick Danko, Levon Helm, Garth Hudson, and Richard Manuel.

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